Pink Power

Last Wednesday night New City Gas was the place to be for the first edition of Rose le soir, a benefit bringing together over 700 people in support of the fight against breast cancer. The month of October has become synonymous bring awareness to those fighting this crippling disease and Rose le soir punctuated the month’s activities in Montreal with a night out in style.

Despite heavy rain, guests arrived at New City Gas, walking the pink carpet and enjoying a signature cocktail from the mixology team behind the TVA produced tv show, Le Bon Mix selon Boire. No less than 12 of Montreal’s most inventive chefs came together to create a special menu for the nights festivities. Olivier Perret and Roland Del Monte from Renoir were joined by Alexandre Gosselin from Chez Victoire, Nick Del Palma from Inferno, Christophe Morel from Morel Chocolatier, Marcel Larrea from Mezcla, Laurent Pages, Mathieu Saunier from Osco, Stéphanie Labelle from Rhubarb, Stéphane Ramon from Mon traiteur, Jeffery Finkelstein from Hof Kelsten bakery, Jonathan Lapierre-Réhayen from Laloux and Cacao Barry. Together they created a one-of-a-kind, succulent menu that kept the party going all night long.

The night featured several notable moments including a touching musical tribute by Kim Richardson to the survivors as well as those fighting breast cancer with a rousing performance of I’m Gonna Love You Through It. The performance was followed by an astounding acrobatic performance by Cirque Cape Diem and DJ sets from DJ Abielle and DJ Dr. Vincent Dumouchel.

Rose le soir wouldn’t have been possible without the support of the CIBC, Attraction Images and Lotto-Quebec. Their respective representatives, Sylvain Vinet, Marleen Beaulieu and Isabelle Jean were the honorary co-presidents of the evening. Together they helped raise over $255,000 in support of breast cancer research.

For more information on Quebec’s Brest Cancer Foundation or to donate, head over to their website.